'E – Marketing of the Music Products Essay\r'

'The success of medicinal drug market conventionally has been determined by the business leader of the melodyians artists and the consumers. withal there had been a quantum change in the power recently thanks to the increase use of tuition and communication technology. The euphony constancy had long held the power to manoeuver the reading of the trade, but the advent of the cyberspace and the technological advancement in the information and communication technology has allowed the artistes and consumers to take power of their own.\r\nThere were initial apprehensions about the advert of the lucre on the merchandising of the medical specialty patience due to the battlefront of single file-sharing and peer-to-peer net fixs that exponent hinder the proceeds of sales of the medication products. However it so happened that the earnings has assailable up a sea of chances for the growthing of the merchandise of the melody products through the stand upment of red-hot retail channels for consumers as well as for the artistes to take proceeds of the increased customer net work.\r\nThis marketing channel has do overmuch more than symphony functional to a much wider and larger set of interview and consumers. Punjabi symphony and songs charter been estimated to originate between the fourteenth and 15th century, as folklore with the farmers composing songs in their own dialects and tunes. There argon contrasting varieties of Punjabi medication that enthrall the euphony lovers. The Punjabi practice of medicine market had grown with the time by selling the products through recorded cassette tapes and past through the medium of compact discs.\r\nWith the passing of time the lucre marketing has taken over the reins and the intentness developed with newer and improve technological means of marketing the antediluvian patriarch cultural treasure. The profits marketing has proven to be an effective platform for the Punjabi eupho ny to gain popularity not only in India but throughout the world. There is a huge difference in the marketing strategy and approaches of the Punjabi medicine manufacture in the first place and after the origination of earnings as a marketing medium.\r\n net profit marketing has made the industry to constantly work on finding new strategies to develop the marketing efforts. While lordly it was grok that features want file sharing and peer-to-peer networks ordain hamper the crop of the sale of Punjabi medication products, there were no such hindrances in reality and the industry is growing mean solar daytime by day with the introduction of new and alter unison themes. With the champion of lucre marketing the purchasing of practice of medicine products has improve considerably and this has increased the customer require and preferences.\r\nIn this context this get wind looks at the contribution of internet marketing to the growth of sale of Punjabi euphony product s and how internet has helped the music industry to introduce new and improved regularitys of marketing. The scope of the con is to study the cultivation of the Punjabi music industry over the achievement of time of time on with the suppuration of the internet marketing belief. The study also analyses the problems in the music industry associated with the knowledge of the internet market. 1. 1 Research Objectives\r\nWhile looking for at the overall development of the internet marketing of the Indian Punjabi music the study has separate objectives like 1. Comparing the differences in the marketing approaches prior to the introduction and development of the internet marketing and the present day approaches certifyed by internet marketing. 2. Exploring the available present and future technologies that discount help the music industry grow 3. Analysing the violation of these technologies on the conduct of business and development of marketing for the music industry in g eneral\r\n4. Reviewing the response of the music industry to the technological developments 5. Assessing the impact the internet marketing had on the consumer preferences and tastes in the context of the music industry in general and Punjabi music in limited 6. Assessing the impact of file sharing and peer-to-peer networks on the internet marketing of the music products. 7. Assessing the possibility of turning the outlaw(a) music routes to legitimate vendible propositions. 1. 2 Research Scope\r\nThe study intends to review the development of the marketing concept of the music industry in general and the Punjabi music in particular over the tip of time till the introduction of the concept of internet marketing and how the marketing concepts arrive at changed over time. This can be seen from the changes in consumer preferences over the time in them communicate new and more improved shipway of listening to the music without losing the quality of the music. Examples in this conne ction are the I-pods and MP3 concepts.\r\nThe findings of this study exit greatly interest the music lovers as well as the music industry because some interesting information on the E-marketing strategies would be evolved which can help them to accommodate to the latest developments in the technology. The study exit also extend to the analysis of the reasons and finale of piracy prevalent in the music industry and the scope for converting such piracies to saleable propositions. Overall the study aims at reviewing the growth of the music industry over the period of technological improvements. 1. 3 Research Questions\r\nThis study attempts to answer the following enquiry questions among opposite things: 1. What is the impact of technological developments in the marketing growth of the music industry in general and Indian Punjabi music in particular? 2. What are the changes in the consumer preferences in respect of the music products with the development of internet marketing in the music industry? 3. What are the chances that piracy in the E-marketing can be contained with respect to the music products? 1. 4 Structure of the Dissertation In lay to make a cohesive institution this dissertation has been divided in to several(predicate) chapters.\r\nChapter 1 makes a brief introduction to the readers about the background of the Punjabi music and the internet marketing being the subject the thesis is going to deal. This chapter also outlines the objectives of the research and sets the questions that the research intends to find answers. Chapter 2 makes a exposit review of the available literature on the internet marketing of the music products and the associated issues with a view to familiarize the readers to the discussions on the force subject of the paper ‘Impact of Internet on Indian Punjabi medication fabrication: An overview on the Internet Marketing of the Music Products’ .\r\nChapter 3 presents an account of the research method ology that was adopted to gather the information and data needed for the completion of the research along with a justification for the chosen method of research. The findings of the research and an analysis there of constitutes Chapter 4. both(prenominal) concluding remarks recapitulating the issues discussed forming the content of the text is presented in the final chapter 5. There were certain limitations of this research which are mentioned in the concluding chapter.\r\nChapter 2 Literature Review The scope of this chapter extends to the founding of a review of the available literature on the subject of the impact of the internet marketing on the Indian Punjabi music industry. While reviewing the literature on this particular subject the study also extends to an analysis of the impact of E-marketing on the music industry and its products. 2. 1 Indian Punjabi Music †a Background As observed before the origin of the Indian Punjabi music dates back to the 14th or 15 the cen tury.\r\n genuine as folklore the music had the exquisite reputation of instilling energy and rhythm in to the lives of those who sing these songs. There are a number of varieties of Punjabi songs like â€Å"bhangara, jhumar, luddi, giddha, julli” and so on. The music had a vibrant style which made it popular in the world and with the migration of the volume the music also travelled westwards. With the enchantment for this kind of music the Punjabi music and songs have acquired a greater significance in the international world of music.\r\nMusic charts are being prepared with the flavor of this Asiatic culture. The Punjabi music has developed to such an finis that it is compared with other popular music like rock and reggae. Even atomic number 63an songs are infused with the mixture of the Punjabi music and songs and have attracted music lovers all over the world. (Indian Child) 2. 1. 1 education of Indian Punjabi Music ‘Bhangra’ one of the traditional form s of Indian Punjabi music has become progressively popular in the Western music cultures over the period.\r\nWith a tradition of more than 500 old age old ‘bhangra’ which was performed during harvest festivals was increasingly being performed in weddings and other joyous occasions like spick-and-span Year celebrations. According to Asia Today though the Indian Punjabi music ‘bhangra’ is still performed in its traditional form, in recent years the music has taken new versions in the form of ‘remixes, film songs, hip-hop, reggae and house music’ and through these new forms has developed a growing Western audience in the regions of Europe and North America.\r\nThe music has seen its developments in the UK during the 1970s when it started influencing the British club scenes. The development of the music has been accelerated due to the presence of a large section of southernmost Asian Diaspora especially belonging to the flake generation young sters in the whole of Europe and more specifically in the UK. In the recent past ‘bhangra’ has reverted back to its original drum beats and it is sure that this music will enthrall more audience world wide in the years to come (Asia Today)\r\n'