Marketing 388 Assignment 1 Avon Ladies

Factors in Avons microenvironment leading to shape its merchandise strategies:         The companys top commission: In 1988 Avons chief executive officer James E. Preston introduced assorted changes and applied modifications to Avons bank line structures which directly affected its trade strategies. Andrea Jung who later became Avons new CEO partnered with Mattel and made more changes such(prenominal) as the Lets Talk turn on and the alliance with Roche Consumer wellness geared Avon to a new take aim of marketing planning and development.         The companys decision to refocus the company on its core business- selling cosmetics, fragrances and toiletries and selling unrelated business. With addition to sore prices of Avons crossroad had a great impact on the marketing strategies because this meter was a clear strategy to rein speciality Avons reckon and attract customers to take notice of its presence.         The customers: The Lets Talk positional keep was developed after Avon consulted with marketing departments in 13 have sex markets around the world, its aim to uncover womans commonalties as well as their differences. Based on the research uncovered from the customers allowed the companys R& angstrom unit;D to produce and manufacture higher quality products to detain customers taste.         The marketing in nameediaries: The fusion between Avon and Mattel, Inc. allowed Avon sales representatives to begin distributing Mattels Barbie dolls.

This coalition was beneficial to both parties as powerful distribution trail was combined with powerful brand im! age. Avons added a historied brand to its product line at the same term Mattel products were distributed by a powerful distribution channel.         Marketing intermediaries: The ladies that promoted, sold, and distributed its products heady that they needed more than part time jobs. Therefore, the sales burden turnover increased more than 200 percent. This caused that many customers could not find a salesperson when they wanted to buy a product. In 1997, they made a drastic... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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