Nike Case Study

Product & injury Management Assignment 1: Brand compend: Development, Performance, Strategy Nike Analysis: 1998-2008 Index 1. launching..2 2. Nikes main events in the evolution (1998-2008).3 3. Nikes current situation...9 4. Nikes challenges.14 5. Prospects of Nike to 2012...16 References...18 Nike Report: 1998-2008 1. Introduction If you have a body, you are an athlete.---Nike co-founder tip Bowerman. Nike is the world attracter in the sports footwear, apparel and equipments fields, and Nike has the biggest sports mart plow and the near genuine sports equipment technologies. Furthermore, Nike adds fashion elements in the sportswear and that excite Nike become the most popular brands among youths. The Swoosh logo is so cute and it was utilize from 1971 when Carolyn Davidson designed it until now (Nikebiz, nd, timeline). From 1964, Nike was still called raunchy Ribbon Sp orts, the co-founder Bill Bowerman and Philip Knight didnt think this political party could become the biggest sports supplier in the world. In 1978, the company changed the find out as the goddess of conquestNike (Nikebiz, nd, timeline). Since that year, people will remember this brand. In 2008, Nike occupied 31% market share of whole sports market (Christoph Dolleschal, 2008), the revenue was $18.6 billion. To psychoanalyze Nikes achievements, we can use dickens basic subordinate tools4Ps system (product, price, place and promotion) and STP theory (segmentation, targeting and positioning). 4Ps theory was proposed by E. Jerome McCarthy in1960. This theory is used as a tool to economic aid marketers in defining and optimizing the merchandise strategies. There four aspects in this theory-product, price, place and promotion (12MANAGE, nd, marketing Mix). STP theory was proposed by...If you need to get a salutary essay, order it on our website: OrderCustomPaper.com
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