The Advantage and Disadvantage of Using Social Media Essay

The advantages Based on my testify experiences, there are several(prenominal) advantages for marketers to purpose social media as part of their trade communications strategies. affable media represent a revolutionary new trend in communication. to a slap-uper extent and more people begin to use social media to communicate. It is freer, more convenient, winged and cheaper than the old ways, people also merchantman get more reading what they want, what is more, people washbowl get in touch with their friend easier. For the order, it can character to their target market precisely. Social media hold a great deal of customers selective information, through the information that people share, company can well know customers hobbits and the goods they like.Social media also increase the communication between customers and marketers. corporation can get lots of users feedback information and use that information to meliorate their product. It also help the organization leave a g ood image in customers minds. One of the most important things is that social media not solitary(prenominal) can help companies advertising well but also almost have no costs. What social media bring for the company cannot be metric but the cost of it is really low. It lowers the companys advertisement costs. see moreEssay on advantages and disadvantages of social mediaDisadvantages Based on my own experience, the disadvantages or risks for marketers in using social media as part of their marketing communications strategy are as follows. Companys weathervane page can be attacked by hackers and viruses it may lose companys important information, company may lose their competitive advantages. Customers can be deceived by the false information online and the extra information may let them get annoyed. The negative comments may damage companies image.The use of the internet may cause the reduction of production efficiency, because employees may busy use the internet to solve the problem online or update their software so that waste times. Company should learn how to handle a social media and that may waste companys time. Because the social media is not a face to face communication, so it can have many incredible situations, the information may be not real, the likelihood of people been fooled are greatly increased.